Artificial Intelligence (AI) is directly related to computational tools, which seeks to imitate human intelligence. AI was conceived in reference to different systems created by humans as rational beings that are not alive. This kind of intelligence consists of the design and development of processes that generate a response. (more…)
Many times when we are developing a project, we believe that we will obtain good results by dedicating many hours to it or by having the necessary collaboration of our work team, but the truth is that there is no way to guarantee that our work is being developed in the right way when the communication between the advertising agency and the client is inappropriate. (more…)
Bait advertising, or bait-and-switch, is known as a misleading and illegal advertising or sales model that involves fake publications, promotions and the offering of products and services. It refers to an appealing offer that attracts customers by hiding the details of the seller. The purpose of this type of advertising is to change the goods that have been offered to them from the beginning, that is to say, they innocently buy a product that has been previously shown to them, but when receiving their package they get a totally different item. (more…)
16 Jun 2017

Recruitment 3.0

From the early days of the Internet, people have immersed themselves in the digital world. However, this platform did not allow its users to have the necessary tools for them to interact with each other in its beginnings. With the evolution of the “network of networks” changes have been more significant, to the extent that one can be connected and interacting with others through handheld devices such as smartphones. (more…)
It is essential for every company to keep track of the money coming in and going out. When we refer to the measure of all operations carried out in a given period of time and its variations, we are talking about the cash flow or cash. This is done with the purpose of knowing the company’s ability to generate cash and making economic decisions within it. (more…)
We live in the digital era, there is no doubt about that… and we plunge ourselves more deeply in the use of more complex equipment capable of doing more things by themselves every day. In the case of photography, that art known for capturing moments and beautiful places, little by little has become something more changeable, as a profession and the pastime of millions of aficionados around the world thanks to its versatility. (more…)