CHILE RELY 

RELY

Branding & Design Toolkit

Vector 1 1
Frame 1000000974

Rely

Client

Marca

Servicios

Innovation and Safety Above the Ground: In a world where the sky is the limit, Rely Altura Segura stands tall as the pillar of safe construction. Our collaboration has breathed life into a brand that melds the robustness of the industry with a spirit of innovation. The result is an iconic symbol: the “R” of Rely, representing not just a reliable scaffold but a step into the future.

Rely Chile

Construction & Remodeling

Elegance and Strength in Every Line: With a palette that speaks of strength and seriousness, we have woven an aesthetic that captures the essence of Rely: cutting-edge, minimalist, yet deeply rooted in tradition and excellence. The brand thus becomes a beacon of trust and professionalism, guiding every project towards peaks of success and safety.

Rely Altura Segura Brand Design

At Rely Altura Segura, we empower organizations and companies in the construction sector to rise above the most demanding challenges, providing them with scaffolding solutions that embody the fusion of safety, innovation, and efficiency.

We focus mainly on industrial and construction sectors, helping to create solid and safe infrastructures that support progress and stability. Our reach knows no limits, attending everything from small renovations to large-scale projects, always guaranteeing a “safe height” in each initiative.

In collaborating with Rely Altura Segura, we stand out for embodying a brand that breathes innovation and modernity, while maintaining a classic touch that transmits trust and safety. Our symbol, an amalgamation of robust and reliable shapes that come together to form an imposing “R,” represents the solidity and confidence we put into each project.

The tone of our brand is synonymous with strength, seriousness, and avant-garde, combining abstract and minimalist graphics with a sober and professional color palette that simultaneously respects and honors the tradition of an industry built with effort and dedication.

This approach is reflected both in the user experience on our digital platform and in every service we offer, guaranteeing not only the safety of each work but also a smooth and transparent collaboration.

As a result, we have forged a unique brand identity, which stands as a synonym for trust in the scaffolding sector, taking every project to new heights with Rely Altura Segura.
RELY
4 / LOGO
Brand guidelines
Isotype construction
Group 2
RELY
4.1 / ISOTYPE
Brand guidelines
Variation of isotype
Frame 1000001689
Frame 1000000979
RELY
4.1 / ISOTYPE
Brand guidelines
Variation of isotype
Frame 1000000973
Frame 1000000975
Frame 1000000974
Frame 1000000976
Frame 1000000977
Frame 1000000978
Frame 1000000979

RELY Blue

HEX: 3312EF

R: 51 G: 18 B: 239

RELY Orange

HEX: EB6A18

R: 235 G: 106 B: 24

RELY Yellow

HEX: FDCA36

R: 253 G: 202 B: 54

RELY Dark Gray

HEX: 898D8E

R: 137 G: 141 B: 142

RELY Gray

HEX: D1D1D1

R: 209 G: 209 B: 209

RELY White

HEX: FFFFFF

R: 255 G: 255 B: 255

RELY
8 / Typography
Brand guidelines
Type of letters

Primary font

Guidelines for Using Bai Jamjuree Font: Application
  • Titles and Headings: Bai Jamjuree is perfect for highlighting titles and headings, giving them a robust and modern presence.
  • Highlighted Texts: Use this font to highlight key messages and accentuate important snippets of your content.
Weight and Style
  • Regular: Ideal for a neat and professional look, the “Regular” weight is perfect for running text and core messages.
  • Bold: To draw attention to crucial information, the “Bold” weight stands out and emphasizes, providing a strong visual impact.
Size
  • On Screen: To maintain comfortable readability on digital devices, the minimum recommended size is 18 points.
  • Print: In printed materials, ensure optimal readability by using a font size of at least 12 points.
Spacing
  • Line Spacing and Letter Spacing: Fine-tune the spacing between letters and lines to present fluid and aesthetically pleasing texts.
Bai Jamjuree

Á À Â Ä Ã ABCDEFGHIJKL
MNOPQRSTUVWXYZ
á à â ä ã abcdefghijklm
nopqrstuvwxyz
1234567890
!@#$%^&()*+{ }
ÆÇÈØxæç

Aa

Safety that Rises

Safety that Rises – With Rely, every project reaches new heights with the peace of mind provided by certified safety. You don’t just build; you rise with confidence.

Rely Altura Segura, where your project and safety are our top priority.

Frame 1000000979

Mission:

“To ensure safety and trust in every construction project through innovative and robust scaffolding solutions.”

Vision:

“To be the first choice in scaffolding for our dedication to safety, quality, and sustainable innovation.”

Frame 1000000971
RELY
4 / LOGO
Brand guidelines
Isotype construction
RELY
4 / LOGO
Brand guidelines
Isotype construction
Frame 1000000962
Frame 1000000972
Frame 1000000967

Rely: Elevated Safety – Scaffolding that combines innovation and tradition to take your project to the highest peaks with total confidence and safety.

MARKDEBRAND CREATIVE AGENCY MARKDEBRAND CREATIVE AGENCY

Previous & Next Projects

Somos las personas que saben.
las personas que necesitas conocer.