RELY
Branding & Design Toolkit
Rely
Client
Branding
Services
Rely Chile
Construction & Remodeling
Rely Altura Segura Brand Design
We focus mainly on industrial and construction sectors, helping to create solid and safe infrastructures that support progress and stability. Our reach knows no limits, attending everything from small renovations to large-scale projects, always guaranteeing a “safe height” in each initiative.
In collaborating with Rely Altura Segura, we stand out for embodying a brand that breathes innovation and modernity, while maintaining a classic touch that transmits trust and safety. Our symbol, an amalgamation of robust and reliable shapes that come together to form an imposing “R,” represents the solidity and confidence we put into each project.
The tone of our brand is synonymous with strength, seriousness, and avant-garde, combining abstract and minimalist graphics with a sober and professional color palette that simultaneously respects and honors the tradition of an industry built with effort and dedication.
This approach is reflected both in the user experience on our digital platform and in every service we offer, guaranteeing not only the safety of each work but also a smooth and transparent collaboration.
As a result, we have forged a unique brand identity, which stands as a synonym for trust in the scaffolding sector, taking every project to new heights with Rely Altura Segura.
RELY Blue
HEX: 3312EF
R: 51 G: 18 B: 239
RELY Orange
HEX: EB6A18
R: 235 G: 106 B: 24
RELY Yellow
HEX: FDCA36
R: 253 G: 202 B: 54
RELY Dark Gray
HEX: 898D8E
R: 137 G: 141 B: 142
RELY Gray
HEX: D1D1D1
R: 209 G: 209 B: 209
RELY White
HEX: FFFFFF
R: 255 G: 255 B: 255
Primary font
- Titles and Headings: Bai Jamjuree is perfect for highlighting titles and headings, giving them a robust and modern presence.
- Highlighted Texts: Use this font to highlight key messages and accentuate important snippets of your content.
- Regular: Ideal for a neat and professional look, the “Regular” weight is perfect for running text and core messages.
- Bold: To draw attention to crucial information, the “Bold” weight stands out and emphasizes, providing a strong visual impact.
- On Screen: To maintain comfortable readability on digital devices, the minimum recommended size is 18 points.
- Print: In printed materials, ensure optimal readability by using a font size of at least 12 points.
- Line Spacing and Letter Spacing: Fine-tune the spacing between letters and lines to present fluid and aesthetically pleasing texts.
Á À Â Ä Ã ABCDEFGHIJKL
MNOPQRSTUVWXYZ
á à â ä ã abcdefghijklm
nopqrstuvwxyz
1234567890
!@#$%^&()*+{ }
ÆÇÈØxæç
Safety that Rises
Safety that Rises – With Rely, every project reaches new heights with the peace of mind provided by certified safety. You don’t just build; you rise with confidence.
Rely Altura Segura, where your project and safety are our top priority.
Mission:
“To ensure safety and trust in every construction project through innovative and robust scaffolding solutions.”
Vision:
“To be the first choice in scaffolding for our dedication to safety, quality, and sustainable innovation.”
Rely: Elevated Safety – Scaffolding that combines innovation and tradition to take your project to the highest peaks with total confidence and safety.