Search engines results are influenced by the number and quality of links pointing to a site. The more links there are to your site, the higher it ranks and the more visible it is to your customers. For businesses that want an online presence, building links to your website is crucial to its success.
SEM: In order to advertise successfully with knowledge, planning, analysis and time are required, together with competence in marketing and sales. SEM positioning is not just about being on the front page, getting high ranking and increasing traffic. It is about finding the right visitors, those qualified leads that are to be converted into customers.